Olam Group: Sustainability as a Competitive Edge – Unlocking Value through Data, Technology, and Innovation
Olam Group (“Olam”) is a leading food and agri-business, supplying food, ingredients, feed, and fibre to 20,900 customers worldwide. Its value chain spans over 60 countries, and it has an unparalleled presence in rural communities, reaching over five million farmers across 45 crops and 66 countries.
Over the years, Olam has built a competitive edge through data-driven and technology-powered sustainability initiatives and services. Its solutions have been able to address challenges such as tracking supply chain transparency, providing farmer advisory, and measuring carbon emissions. These tools have also been made available to Olam’s clients and other businesses and stakeholders.
Olam’s innovation efforts have culminated in Olam Ventures, which develops commercially viable, digital business enterprises. Jiva is a prime example of an enterprise that has been incubated by Olam Ventures. Jiva is a digital platform designed to solve critical challenges facing smallholder farmers. Jiva offers personalised agronomic advice, the opportunity to sell crops direct to market at harvest, digital loans, and app-based e-commerce for farm inputs.
Having successfully completed two seasons of harvest and generated revenue of over US$ 50 million in Indonesia, Jiva has surpassed 89,000 registered farmers, with over 200,000 metric tons of crops purchased and US$1.5 million in financing to more than 5,000 farmers. Now a major player in the corn supply chain in Indonesia, the benefits Jiva brings to farmers upstream will have positive effects downstream for shareholders and consumers.
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